WTF? - A Industrial Design students rants

industrial design rantings, mediocre humor.

Thursday, March 09, 2006

Apple's keynote addresses with Job's selling the experience like there's no tomorrow is an amazing new marketing scheme. The new macbookpro is introduced and a cheer arrises from the thousands of shareholders, mac addics, software developers, etc. The news that apple is coming out with news about apple has even become news itself. everyone in the tech industry has wild speculations. For example, the last address was about "fun new products from apple" People thought it would be a new video ipod with a large touchscreen or maybe an ipod with wireless connectivity or anything else every other media player has. WTF? The event showed of a 100$ leather ipod case, and a 350$ ipod home stereo speaker as well as media center style mac minis. No one cared. Who wants an ipod cover that you have to take your ipod out of before u can use it or drop it? Who wants to listen to 128bit mp3s on a really expensive hifi set which should be playing higher bit rates so that all that expensive hardware is accutally used?
Another thing Apple is know for is leaking rumors about a new product intentionally to test the waters. A great idea, free research. Everyone is podcasting about the new idea and you havent even designed the widget yet! Recently, Microsoft had taken Apple's idea (nothing to new) and leaked their new "origami project". Sounds enticing huh? They have a ID 4 studio looking website about it and a video of people using this new handheld tablet that's smaller than a normal tablet. People were speculating about it just like Microsoft wanted, if only secretly, but Microsoft blew it. They came out and said, 'yeah its a tablet pc w/ gps and stuff isnt that cool!?' and the hubbub died. They needed to stay quiet but they couldn't. Oh well, when is the last time anyone can remember any rumors about MS hardware?
I think we are beginning to see a new marketing style. Stay on the lookout. Will people tire of Steve Job's and his MICROSOFT powerpoint presentations after they keep having more to do with upgraded hardware (since you cant do it yourself on a mac) and Belkin accessory brand products than actually new products. Time will tell.

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